Nobody gets good at a conversation they’ve never had.
The hard ones come up a few times a year, and the first attempt is usually the real one. Ebbing is AI roleplay training that gives your team as many reps as they need, out loud, scored the way your organization wants the conversation to go.
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First call with a skeptical marketing VP, rep 3
Back to Practice
Listening to you
Dana Whitfield
VP of Marketing
What has been said
You are scored on
Finds what is really going on. Handles pushback without pitching. Agrees a clear next step.
The first attempt is happening in front of someone who matters
A new hire’s first twenty discovery calls are practice. They just happen to be with your pipeline.
Ramp new hires, roll out a new script or pricing, and rehearse the call that is on the calendar this week.
Ebbing for sales
Nobody rehearses telling someone their work is not good enough. A new manager’s first try is the real conversation.
Feedback, missed expectations, conflict between colleagues: the situations new managers meet with no reps behind them.
Ebbing for leadership and development
The renewal call after a bad quarter goes to whoever owns the account that week, ready or not.
Bad news, upset customers, renewals and upsells, practiced before the client is on the line.
Ebbing for client success and service
What teams try, and where it runs out
| What getting good takes | Roleplay with a manager | Listening to call recordings | Reading the script | Ebbing |
|---|---|---|---|---|
| How many reps you can get | A couple a year | None. It is review. | None out loud | As many as you want |
| Does someone push back | Politely | No | No | Yes, in a real voice |
| Is it scored your way | If the manager has time | Sometimes, afterwards | No | Every rep, on your rubric |
| When you find out what to fix | In the debrief | After it cost you | On the real call | Seconds after you hang up |
| Who is in the room | Your boss | Your customer was | Nobody | Nobody. The review comes after. |
They push back like the real ones do
Every persona has a voice, a temperament, concerns they will raise, and something they are not telling you unless you ask well. Use ours, or build the person you are about to meet.
Nina PatelAgrees with everything you say. Then nothing changes.
Glenn AbbottPlain-spoken owner. Asks what it costs before you are ready.
Jordan EllisDid not see the feedback coming, and says so.
Walt BrennanSenior, respected, and sure the rules are for other people.
Mark HollisTwo bad quarters in. Out of patience.- Dana WhitfieldGives you ten minutes and means it.
Built on how your team has the conversation
Feedback that sounds like your best manager
Ebbing scores each conversation against rubrics you write: your sales method, your service standard, your way of giving hard feedback. Start from the shared library or build your own.
Scored against Question-led discovery - Opens with a reason to talkStrong
- Finds what is really going onStrong
- Handles pushback without pitchingCompetent
- Agrees a clear next stepWeak
Rehearse the call you have on Thursday
Build the person you are about to meet, or draft them from the transcript of your last call with them.
Drafted from Tuesday’s call
Glenn Abbott
President, sixty-person metal fabrication shop
Talks in short sentences and asks what things cost early. Warms up when you ask about the shop floor. Goes quiet when he hears marketing terms.
Keeps to themselves unless asked well: two customers make up half his revenue, and his one salesperson retires in two years. Find out whether practice shows up on real calls
Upload the transcript of a real call and score it on the same rubric, skill by skill.
Skill In practice On real calls Finds what is really going on Handles pushback without pitching Agrees a clear next step Opens with a reason to talk Discovery holds up in practice and drops two levels with a real buyer. That is the next thing to assign. See who is practicing, and who is getting better
Assign a roleplay to one person, a group or everyone, with a date. Watch scores move rep by rep, open any conversation, listen back and comment on the exact moment.
Assigned: Renewal call after a hard quarter2 of 4 done - Priya N.Done, 70
- Marcus R.Due Friday
- Jasmine C.Done, 59
- David C.Not started
What is not repeated fades
In 1885 the psychologist Hermann Ebbinghaus measured how quickly people forget. Without repetition, much of what is learned is gone within days. Each time it is practiced again, it fades more slowly.
That is the idea behind the product, and it is what the mark shows: a line that falls, then holds. The feedback conversation you practiced once in a workshop last spring has ebbed. The one you ran ten times this month has not.
Questions people ask first
- What do people need to use it?
- A browser and a microphone. Headphones help. A camera is optional.
- How long does a rep take?
- About ten minutes for most roleplays, and the review is ready seconds after the call ends.
- Can it follow our own method?
- Yes. You write the rubric: the skills, what strong and weak look like, and how much each counts. Or start from a shared playbook and change it.
- Is it only for sales?
- No. The same thing works for managers giving hard feedback, client teams delivering bad news, and service teams with upset customers.
- Does it replace coaching from a manager?
- No. It gives people the reps so a manager's time goes to the conversations that need a person, with the scores and moments already in front of them.
- Can we build a roleplay for a specific account or person?
- Yes. Describe them in the editor, or draft them from the transcript of a real call. By default the persona gets an invented name.
What happens to your conversations
- Your organization is walled off
- People, conversations and library are kept apart from every other organization.
- You decide how long things are kept
- Set a number of days. Older conversations are removed for good. An admin can delete any single one.
- Practice is private to the team
- A learner sees their own conversations. Their managers and admins see the team's. Nobody else does.
- Real calls are text only, and off by default
- No recording is uploaded or stored for a real call, and an admin has to switch the feature on first.
Give your team the reps before the real thing
Tell us who you are and which conversations matter most. We will set up your first roleplays with you.
Access is by invitation while we bring on our first teams.